April Davis is Owner and Lead Matchmaker for Cupid’s Cronies, a Minneapolis-based dating and matchmaking service that serves clients across the United States. In addition to traditional “matchmaking services,” Davis and her team offer their clients dating coaching and online dating profile services as well as speed dating and other singles events.
C.J. Asher – First of all, “Cupid’s Cronies” is a catchy name! Where did it come from?
April Davis – I wanted something unique and different so that people would remember it. There are tons of companies with corny lovey names, but I wanted to be the Virgin Airlines of the Matchmaking world.
C.J. Asher – How long have you been in the matchmaking industry?
April Davis – I have almost always been pairing people up; not only for romantic relationships, but also for business and friendship. In 2010, I founded Cupid’s Cronies.
C.J. Asher – How does Cupid’s Cronies differ from other matchmaking services?
April Davis – First of all, our low Matchmaker-to-client ratio. Our Matchmakers only serve about 15 active clients at the most at any given time so people get the one-on-one attention dedicated to their search. In addition, there’s coaching and feedback. Cupid’s Cronies Matchmakers not only introduce their clients to the person they’re seeking, but we also help clients put their best foot forward to attract the right one and retain the relationship. We literally go shopping with our clients, may even go through their wardrobe at their house, help them update their hair, make-up, clothing, etc. We are all Certified Life Coaches so we also work with clients on their conversation skills, confidence, and presentation, and attraction skills. Finally, our clients are not set up to do a lunch or dinner date. We prefer for them to do something fun and interesting while getting to know the person so it doesn’t feel like an interview. They may go paddle boarding, go to a fair, grab ice cream, etc. We have tons of fun ideas for people to do.
C.J. Asher – Tell me how the matchmaking process works for your clients.
April Davis – We meet in person with our clients and get to know them by going through a series of questions and thoroughly understanding their past dating history of what has worked and has not. Next we go into our database, which is basically a rolodex of all the singles we have. Anyone can join our service for free and be considered as a match to one of our clients. We look for matches based on certain criteria, then we interview these people to determine if they’re a good fit. We’ll select the one who we think is a great match to our client, do a background check then arrange the date. We work with our client before the date to ensure they’re prepared.
C.J. Asher – What are the demographics of your typical clients?
April Davis – It’s about 50/50 women and men, ages from twenty seven into their sixties. They’re mostly busy upscale professionals: business owners, finance professionals, doctors, etc.
C.J. Asher – How has the recent upswing in “sugar daddy” and “arrangement” dating sites impacted the matchmaking industry?
April Davis – It has probably only encouraged people to work with our service because we only work with people who want a serious committed relationship. I honestly don’t know many “gold diggers” and, if I do, then I will simply not introduce them to my clients. Similarly, the men who are looking for a girl twenty years younger are going to have a hard time, because it’s unlikely we can help them.
C.J. Asher – Since you have your finger on the pulse of the dating scene, generally speaking, what are men and women looking for in relationships and well as in the opposite sex?
April Davis – Well, really even though gender roles have changed over the years, by and large, they have stayed the same with regards to dating. Women still want chivalry and strong leadership characteristics in a man. Men still want the sexy, fun, feminine, soft emotional refuge a woman can provide.
C.J. Asher – How does real-life matchmaking differ from what most people see on reality shows such as Patti Stanger’s The Millionaire Matchmaker?
April Davis – Well for one, you can’t treat people the way she does on TV. We are all Certified Life Coaches and we want to help people. They don’t respond well to criticism that is shouted at them rudely. That’ll only make them defensive and go on the attack towards you and the person you set them up with. You have to help them to see things clearly for themselves.
C.J. Asher – Why should someone choose a matchmaking service as opposed to alternatives such as online dating sites like Match and eHarmony?
April Davis – It comes down to time and time is money. Dating sites are full of fake and deceiving profiles and people who just want a hook up. Our clients are busy and selective and are looking for the real deal. They don’t have time or don’t want the publicity of their profile online, but know who they’re looking for.
C.J. Asher – How much does it cost, for both male and female clients, to hire a matchmaker?
April Davis – It varies because we are a customized search service. It depends on the person, who they’re looking for, and the number of people out there who fit that description. If someone will only date blondes, is liberal, and is twenty five to thirty five who doesn’t have kids, then that will severely limit our options.
C.J. Asher – What do you feel is the key to a successful long-term relationship, and why do you feel that so many marriages these days seem to end in divorce?
April Davis – I think the key to a successful long-term relationship is continued communication and education. The more people know about the relationship, themselves, and the other person the better though understand and be more accommodating to issues as they arise. Couples should pursue counseling or just read/listen to a book about relationships. It seems like over ninety percent of arguments are due to misunderstandings. If people communicated better, those misunderstandings would not arise. When we don’t have all of the information our brains fill it in and often times this is incorrect. Over half of marriages in the United States end up in divorce these days. I feel that this is because of our culture and society. We’re a throwaway society who thinks that if this isn’t working for us, we can just throw it away and order up a new person like we order coffee. We’ll just get back on Tinder and start swiping again until we find somebody else to fill that space. We’re seeking something better, bigger, and more instead of caring for and focusing on the relationship in front of us. I have a philosophy: if the grass looks greener on the other side, it’s time to water your own lawn. We know all too often that the grass is simply not greener and the same dirt exists both places.
C.J. Asher – What other services does your company provide besides matchmaking?
April Davis – We also provide date coaching, online profiles, photos, and “Wingwoman” services. The Wingwoman is not a “Pick up Artist;” the Wingwoman is a Dating Coach and his or her goal is to help you enter a long term relationship and not just a one night stand. We give you the information you need and guidance necessary to put your best self forward and we’re by your side the entire way since we will accompany you and help break the ice on conversations with men or women.
C.J. Asher – What is the most rewarding part of your career?
April Davis – Seeing a photo of a newborn baby from a couple we set up.
C.J. Asher – What crazy experience, demanding clients or “date from hell” stories do you have from your matchmaking work?
April Davis – One day I had a phone call from someone who said, “I’m looking for a little woman. Do you have any?” I said, “What? Excuse me?” to which he replied, “Midgets. Dwarves.” I literally started laughing and said, “No, we don’t have any of those.” It was like he was ordering a pizza; I don’t think he himself was a short person.
The Keys To Attracting A Mate
For more information about April Davis and Cupid’s Cronies, please visit http://www.CupidsCronies.com.