Reposted with permission by Sexposé
This month, we’re blogging about #PayForYourPorn; issues, consequences, and the behaviors of the industry and its consumers.
The entertainment industry is not immune to one of the key truths of economics — that when supply exceeds demand, or in this case, when supply exceeds what could ostensibly be consumed, wages fall.
Moreover, the entertainment industry is also not immune to the propensity of consumers to almost always choose the path of least resistance.
When the relative golden age of porn in the Internet era ended in 2007, the industry rightfully blamed the explosion in piracy, promulgated by the websites that would eventually be owned by monolithic porn empire MindGeek. However, right along with piracy came explosive growth in amateur pornography. Combine that with the growth of social networking and consumer retain-and-share culture expanding beyond just peer-to-peer file transfers, the adult industry had an incredible perfect storm on its hands.
It led to today’s adult entertainment market — a combination of professional, mainstream content, underground and amateur content, webcams, and real time sessions. You could even consider hook up apps such as Tinder as adult entertainment as well, albeit loosely. In short, consumers have way too many options in terms of ways to get off.
In terms of the adult film industry specifically, there are two things that caused a precipitous decline in wages and profits — piracy, obviously, and the explosion in amateur, homemade, do-it-yourself content; both ended up saturating the market. In a post-industrial society that demands convenience and experience with the least amount of resistance possible for the consumer, it’s a lot harder for performers to make money in a saturated market.
These days, a performer’s earning power is based upon how well her or his following is willing to support the performer. Because of that, consumers are going to be complicit in either the improvement of the industry’s fortunes or a continuation of its decline. When I say complicit, it doesn’t mean that they have to shoulder all of the blame — the industry has not done itself any favors by relying too much on putting out too many Gonzo scenes.
However, consumers are mistaken if they believe that they’re always entitled to be satisfied no matter what. The mantra that the “Customer is Always Right” is an egregious and unreasonable idea and consumers have been trained into lying to themselves to believe it. What consumers should realize that ultimately, a mutual relationship exists between the entertainers and the entertained — the entertainers provide their time, bodies, health, and occasionally money to entertain; the entertained should be willing to compensate — after all, business should be reasonably mutually beneficial.
At the same time, performers have to take the time to build relationships with their consumers. Some performers do a magnificent job at it; others not so much. The industry needs to realize that paying for content is not the end in itself that it used to be, and earnings strength is going to come from how well they monetize their following.
There are still consumers out there that are willing to pay for pornography and support the performer(s) and the studio(s). Performers and studios need to continue to strengthen those relationships and continue to exhibit the benefits for paying for pornography. The path of least resistance always changes when consumers see the payoff for paying up. Keep illustrating that and yes, more people will #PayForYourPorn.