C.J. Asher Interviews John Marinello, Sales Manager for Pjur Group USA
While some may dabble in personal lubricants for sexual pleasure and others use them religiously, finding the ideal formula that fits your needs can often be a difficult task. Pjur (pronounced “pure”) makes the job much easier by offering five different categories to fit their customers’ needs. I recently spoke with John Marinello, sales manager for Pjur, about the company and the various personal lubricant lines and formulas that they offer.
C.J. Asher – Hi, John, first of all, thanks for this interview! To start, tell us a little about yourself.
John Marinello – My name is John Marinello, I’m forty-five years old and I’m from Schenectady, New York. I graduated with a BBA in Management and a Minor in Marketing; moved to New York City after college where I lived for fifteen years before moving to beautiful Miami Beach.
C.J. Asher – What is your title and role with Pjur Group USA?
John Marinello – I am the Sales Manager for Pjur Group USA, which handles distribution of Pjur products for all of North America.
C.J. Asher – Tell us about Pjur Group USA, what types of products you sell and a little about the company’s history.
John Marinello – Our goal is to raise the awareness and understanding of how personal products, particularly personal lubricants, can be a useful and relevant part of anyone’s adult life. We aspire to dispel myths, share truths, and deal with sensitive topics surrounding intimacy in a professional, non-confrontational, and understanding manner. The Pjur brand is in fifty seven countries worldwide and associated with quality, pleasure, and enjoyment.
Pjur premium personal products are designed to intensify enjoyment and improve your sexual experience. Our products are hypoallergenic and safe for everyday use. The silicone products are great for therapeutic or erotic massage. Medical grade ingredients and unique formulations make us your choice for superior quality products. Whether it be optimizing lubrication, enhancing sexual arousal and performance, aiding personal hygiene, or maintaining your fetish wear in top condition, Pjur premium personal products enhance your pleasure.
We have separated our products into five categories of formulas inspired by how our customers make their choice and the markets they represent:
CLASSIC Formulas are the personal lubricants you have come to know and love. These premiere personal lubricants are among the world’s best-selling personal lubricants with the name brand you trust. The super-concentrated ORIGINAL, the lighter consistency LIGHT, the thicker consistency GEL, and the water-based AQUA are all formulated with the highest grade ingredients and winning awards worldwide.
HER Formulas are lubricants developed to enhance her natural moisture. Because, for the most part, personal lubricants for women reside on the inside of the body, these lubricants have a slightly different concentration of ingredients to present a softer feel that enhances her natural lubrication. WOMAN personal lubricants and ANALYSE anal lubricants have silicone and water-based versions. MYGLIDE is a double-effect water-based personal lubricant with key ingredient stimulating ginseng.
HIS Formulas are lubricants developed to enhance his best performance. Because, for the most part, personal lubricants for men reside on the outside of the body, these lubricants have a slightly different concentration of ingredients to present a richer feel and promote optimal performance. MAN personal lubricants and BACKDOOR anal lubricants have silicone and water-based versions.
MED Formulas are modern lifestyle products developed for gentle and effective personal care. This health-conscious line promotes your well-being. NATURAL, REPAIR, and ENERGY are water-based personal lubricants with nature-based ingredients. PREMIUM is a personal lubricant made with the highest medical grade silicone for the maximum skin-on-skin slide. CLEAN and AFTERSHAVE provide a gentle, alcohol-free hygiene.
BASIC Formulas are quality personal lubricants priced for less. These products were developed to provide a more economical choice. These personal lubricants contain medical grade ingredients and present a choice of silicone and water-based.
CULT Formulas are for the care of rubber and latex. These unique products extend the life of your rubber and latex products. Dressing Aid and Ultra Shine formulas are unsurpassed in conditioning, aiding in dressing, and providing a super shine.
C.J. Asher – What first made you decide to work in the adult lubricant industry?
John Marinello – Pjur has always been my lubricant of choice. A friend of mine worked for the company doing special events, and he needed help at one of them, so he asked me. I had a great time working at the event, so when they asked me if I would be interested in working at some of the other shows I said yes. I remember going to my first B2B trade show and meeting such great people that worked in the industry. They are genuine people who work hard and know how to have fun.
C.J. Asher – How has working in your industry impacted your personal and professional life? Do family and friends know what you do and are they supportive of it?
John Marinello – It’s funny because before I started working for Pjur, I would RARELY go into an adult store. If I did, it was to purchase lube, and I would be in and out of there so fast. Now when I walk into an adult store, it feels like I am walking into an office supply store! It doesn’t bother me at all now. My family and friends know. Pjur is a reputable company not only in the adult market, but also in the medical field. We have hundreds of doctors across the USA, who recommend Pjur to their patients. Can you guess who is supportive of adult and who isn’t? (laughs)
C.J. Asher – Pjur Group USA has numerous formulas for both men and women; which are the most popular?
John Marinello – Our CLASSIC Formulas are our best-selling personal lubricants. However, Pjur WOMAN Silicone and Pjur MAN Silicone are very popular as well. With anal lubricants trending, both HER Formulas ANALYSE ME and HIS Formulas BACKDOOR are very popular.
C.J. Asher – Who is your typical client base?
John Marinello – As I mentioned previously, our client base includes both adult and non-adult. Adult includes wholesale distributors, large retail chain, and individual adult stores. Non-adult includes doctor’s offices, clinics, and independent pharmacies.
C.J. Asher – What makes your personal lubricant products superior to other brands on the market today?
John Marinello – Pjur personal products meet the quality standards of U.S. health authorities and registered with the FDA. Our products contain ingredients analyzed and tested by independent laboratories and certified to verify safety and condom compatibility. Also, numerous dermatologist test reports affirm skin-friendliness.
Pjur is known for quality without compromise. Whether it concerns the selection of ingredients, production, or delivering products to our customers, it is our highest priority. Our premium personal products are hypoallergenic, latex condom safe, and ideal for daily use.
C.J. Asher – Why do people commonly choose to use personal lubricants during sexual activity?
John Marinello – Personal lubricants are great to use for all kinds of sex play including sex toys, vaginal and anal penetration, masturbation and partner sex. In general, thicker lubricants are better for anal play and with sex toys as they provide extra comfort for anal penetration. For vaginal and anal penetration, the formula and consistency are a personal preference. Men who are looking for a lubricant for masturbation may want a thinner silicone-based product since it allows for more friction. Some people mix a long-lasting silicone lubricant with a water-based lubricant to give it a thicker consistency. A sexual enhancer can enhance libido and sexual performance. And as more people view sexual pleasure as an end in itself, young lovers, middle-aged couples, and even grandparents can be seen making a beeline for sexual enhancement products.
C.J. Asher – How do you feel that personal lubricants help couples to enhance their sexual activity and their relationships?
John Marinello – I think we as a society have come a long way with opening up and talking about sex. People will even admit to having sex now! It’s no longer something that has to be done a certain way, at a certain time and only in a certain place and yes, it is something that should be pleasurable, not painful. We receive calls, emails, and letters all the time from customers thanking us for helping make their sex life more pleasurable and more comfortable. That is what is the most rewarding.
C.J. Asher – What are your favorite industry-related events, such as ANME, EXXXOTICA, and others?
John Marinello – I have been to most of the industry-related events, and each one of them is unique in their way, so it’s hard to choose a favorite. They are all good!
C.J. Asher – What new and exciting products do you have coming out in the near future?
John Marinello – With the new FDA ruling, new products would first have to go through the registration and testing process which could take a couple of years before we would see it here in the USA. We are waiting for final approval of our hybrid formula called Pjur Woman Toy Lube.
C.J. Asher – Tell me some of the compliments you’ve received from your customers.
John Marinello – Here are some of the comments we’ve received:
“Thank you for making sex feel so much better with Pjur Original! It’s like we are newlyweds again! We can’t stop doing it!”
“You have no idea how painful sex was for me until my doctor recommended Pjur Original. It has truly saved my sex life and marriage.”
“We absolutely love your products. We recommend it to all of our friends whenever we have the chance. I even sent a bottle to my mom and dad, and they love it!”
C.J. Asher – What nominations and awards have you received?
John Marinello – Both Men’s Fitness and Women’s Health have reported us #1 personal lubricants. Our recent awards include:
STOREROTICA AWARDS 2015 Personal Lubricant Company of the Year
SHE AWARDS 2015 for REPAIR Glide Best Sexual Health Product for Women and ORIGINAL as Best Sex Enhancement Product
XBIZ AWARDS 2016 2016 Sex Lubricant Company of the Year
C.J. Asher – What social media sites can your customers follow you at?
John Marinello – For my efforts with Pjur on social media, I am Jonny Doright.
Please be my friend on Facebook: https://www.facebook.com/profile.php?id=100000429837112&fref=ts&ref=br_tf
Like our Pjur brand page: http://facebook.com/pjurusacom
Follow us on Twitter: http://twitter.com/pjurusa
Follow us on Pinterest: https://plus.google.com/u/0/+JonnyDoright/posts
And for the extra naughty, you can follow us on Tumblr: http://jonnydoright.tumblr.com
C.J. Asher – Where can customers go to purchase your products?
John Marinello – Go to http://www.pjurusa.com. Be Sure it’s Pjur! Pjur has been serving the U.S. market since 1995. Pjur premium personal products are developed to enhance personal pleasure, making your sex more enjoyable and longer lasting. So when you are looking for the world’s best personal lubricants, performance enhancers, personal and product care, look for the yellow dot to ensure you are getting genuine Pjur premium personal products.