Reposted from TrojanBrands.com
New XOXO™ by Trojan™ Brand Condoms Introduced to Inspire Confidence and Encourage Women to Take Control of Their Sexual Health. Announcement of XOXO™ by Trojan™ supported by new research from Indiana University exploring perceptions of condom usage and purchase behavior.
EWING, NJ – The maker of Trojan™ brand condoms, the most trusted condom brand for over 100 years, announced today its latest condom innovation – XOXO™ by Trojan™. Packaged with a sleek and sophisticated design, XOXO™ by Trojan™ features Softouch latex, which has a soft feel and low latex odor, complemented by an aloe-infused lubricant, creating a more pleasurable and intimate experience. This new offering reinforces the brand’s distinct role in condom innovation and will inspire women to trust their inner confidence and own their sexual health through buying, carrying, talking about and using condoms.
Additionally, each box of XOXO™ by Trojan™ features packaging innovations, including a discreet, mini travel pack that stores up to two condoms for added convenience while carrying on-the-go. XOXO™ by Trojan™ is available in 10-count and 24-count packs at retailers nationwide.
“We are excited to launch XOXO™ by Trojan™ and help foster a change in the way women and men think about who is responsible for buying, carrying and using condoms,” said Stephanie Berez, Group Brand Manager for Trojan™ Condoms. “XOXO™ by Trojan™ has been over four years in the making, with skilled teams dedicated to perfecting not only the product benefits, but the ways in which we excite and inspire people, particularly women, to embrace their inner confidence and trust themselves when it comes to their sexual health and pleasure.”
The launch of XOXO™ by Trojan™ is supported by new research from Indiana University Center for Sexual Health Promotion that explores the perceptions around which partner is responsible for purchasing condoms, among other findings. Specifically, data from the study shows that when seeing a woman purchasing condoms, 96% of people think she is being responsible, smart or don’t find it to be any of their business; only 4 percent of people make a negative or judgmental assumption about a woman’s sex life when she is seen purchasing condoms.
In analyzing consumer perceptions around which partner is responsible for purchasing the condom, the study discovered only 29 percent of women agree it is the man’s responsibility to purchase condoms. However, only 18 percent of women claim to have purchased the condom for their most recent sexual experience. XOXO™ by Trojan™ encourages consumers – especially women – to engage in a mindful dialogue when it comes to sexual health and to ultimately drive cultural change when it comes to traditional gender roles around condoms, sexual health and pleasure.
To learn more about XOXO™ by Trojan™ or other Trojan™ product innovations, visit www.XOXObyTrojan.com or www.TrojanBrands.com. Join and follow the XOXO™ by Trojan™ social conversation through #TrustYourself.
ABOUT TROJAN™ BRAND CONDOMS
Trojan™ Brand Condoms are America’s #1 condom, trusted for over 100 years. Trojan™ Brand latex condoms are made from premium quality latex to help reduce the risk of unintended pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are more than 30 varieties of Trojan™ Brand Condoms. More Americans trust the Trojan™ Brand than any other condom. The maker of Trojan™ Brand Condoms is committed to investing in public health efforts to support sexual health. For more information, visit www.TrojanBrands.com.
About the Center for Sexual Health Promotion
The Center for Sexual Health Promotion is a collaborative of sexual health scholars from across the campuses of Indiana University and strategic partner academic institutions around the globe who, in partnership with practitioners from community-based health organizations, government and industry, work toward advancing the field of sexual health through our research, education and training initiatives. At our core is a commitment to the active engagement of graduate students in our work, all in an effort to grow the next generation of sexual health scholars and practitioners. The Center for Sexual Health Promotion is based in the School of Public Health Indiana University-Bloomington. For more information on the Center for Sexual Health Promotion, visit www.sexualhealth.indiana.edu.