Reposted from Lovehoney.com
NEW YORK, NY – In celebration of National Masturbation Month, a new survey of more than 4,500 people reveals that many of us fantasize about a sexual encounter with a former partner when masturbating – even when in a new relationship.
The study conducted by Lovehoney, one of the world’s biggest global sex toy retailers that aims to bring sexual happiness to all, found that 58 percent of men and 48 percent of women think about a former partner when pleasuring themselves.
The data showed that 59 percent of males and 51 percent of females masturbate regularly, even when in a relationship.
Reassuringly for couples, the top sexual fantasy among both genders is an experience with a current partner.
“Fantasies allow monogamous couples to get all the pleasure of ‘new’ sex without the pain of broken hearts and relationship,” said Tracey Cox, international sex and relationships expert.
“Most people have the odd struggle balancing the pros of monogamy (history, soul mate connection, love, comfort, kids, support) with the cons (having to say no to temptation because just because you’re in love doesn’t mean you don’t find others attractive). A rich fantasy life can offer the solution to keeping everyone happy.”
69 percent of women said masturbation was a mood-booster, and 60 percent of men agreed. And many of those polled agree (20 percent of men and 34 percent of women) that masturbation actually enhances their sex lives.
“Masturbation is good for you – it cheers most of us up and it can enhance the sex you enjoy in a relationship,” said Richard Longhurst, Lovehoney co-owner. “There are also lots of health benefits such as the relief of stress.”
“What is great is that while around half of us fantasize about sex with the ex, by far the most popular fantasy is a great sexual experience with our current partner.”
Top sexual fantasies in order of preference (respondents were able to check more than answer):
- Sexual situation involving current partner (69 percent)
- Sexual situation with a previous partner (58 percent)
- Erotica seen online or via mobile device (57 percent)
- Sexual situation involving roleplay (32 percent)
- Sexual situation involving BDSM (30 percent)
- Sexual situation involving current partner (60 percent)
- Sexual situation with a previous partner (48 percent)
- Erotica seen online or via mobile device (43 percent)
- Sexual situation involving BDSM (34 percent)
- Sexual situations involving roleplay (25 percent)
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Founded in 2002, Lovehoney is a multi-award winning manufacturer and distributor of pleasure products. Its focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market. In 2016, Lovehoney won the Queen’s Award for Enterprise – International Trade, the highest accolade in British business.