Reposted from SKYN Condoms by LifeStyles
Condom brand innovates and markets exclusive skill for Amazon Alexa as part of the SKYN “Feel Everything” campaign
ISELIN, NJ – Ansell, a global leader in protection solutions and the makers of LifeStyles® and SKYN® Condoms (“SKYN”), announces today the launch of an exclusive skill via Amazon Alexa, “Set the Mood.” The skill will play a role in SKYN’s “Feel Everything” campaign, which is designed to highlight the sensitivity of the non-latex polyisoprene condom by activating experiences designed to heighten all five senses.
The “Set the Mood” skill will offer users playlists, accessible via Amazon Alexa. Given the nature of SKYN products, Alexa Skill audiences of 18 or older are recommended. To build the program, SKYN partnered with four cutting-edge DJs to produce original songs and curated playlists inspired by the five unique SKYN condom varieties. Consumers, through exclusive SKYN songs and playlists, can set the mood at any moment to deliver a multi-sensory product experience.
- DJ Mike Sincere
- Playlist Name(s): Extra Close & Original Beat
- Inspired By: SKYN Extra Lube & Original
- DJ Lezlee
- Playlist Name: Studded Touch
- Inspired By: SKYN Extra Studded
- DJ Morsey
- Playlist Name: Large Love
- Inspired By: SKYN Large
- DJ Girlbot
- Playlist Name: Elite Sound
- Inspired By: SKYN Elite
“As a condom brand to innovate and market an exclusive Alexa skill, we are thrilled to work with these talented DJs to provide our users with songs and playlists that help elevate and enhance the sexual experiences,” says Jeyan Heper, President & General Manager, Sexual Wellness Global Business Unit at Ansell. “With the launch of the exclusive ‘Set the Mood’ skill, we are providing our consumers with an additional sensory element to accompany their most intimate moments by coupling technology, music and safe sexual practices.”
Alexa’s skill was developed by Ansell’s North America creative agency, AMP Agency, within their Creative Technology department. Leveraging Amazon’s software development kits (SDK), AMP utilized the framework to create a custom skill experience that allows consumers to seamlessly leverage Alexa’s voice technology in their most intimate moments. “We’ve had a long history of partnering with Ansell to create cutting edge experiences and we are pleased to continue that tradition with the Alexa App,” says Gary Colen, AMP’s CEO. “As Ansell continues to innovate in the healthcare field, AMP will continue to leverage new technologies to surprise and delight their customers.”
All SKYN Condoms are triple tested to meet the highest reliability standards. SKYN Condoms are available online in addition to a wide range of big box retailers, drugstores, grocery and convenience stores. To discover condom giveaways, sex tips, stats, trends and more, consumers can connect with SKYN on Facebook and Twitter.
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well-being. With operations in North America, Latin America/Caribbean, EMEA and Asia, Ansell employs nearly 15,000 people worldwide and holds leading positions in the personal protective equipment and medical gloves market, as well as in the sexual health and well-being category worldwide. Ansell operates in four main business segments: Medical, Industrial, Single Use and Sexual Wellness. Information on Ansell and its products can be found at www.ansell.com.
Ansell, ® and TM are trademarks owned by Ansell Limited or one of its affiliates. US Patented and US and non-US Patents Pending: www.ansell.com/patentmarking © 2017 Ansell Limited. All Rights Reserved.
About SKYN Condoms by LifeStyles
Based out of Iselin, NJ, the SKYN brand of condoms was launched in 2008 as the first-ever polyisoprene, non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and efficacy. The SKYN brand is the latest addition to the LifeStyles brand portfolio; the LifeStyles brand of condoms was launched in 1985 as a U.S.-based consumer product of Ansell Limited. With over 20 styles of condoms and an assortment of other pleasure products on the market, Ansell and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on SKYN condoms can be found at http://www.skyn.com/en.
About AMP Agency
AMP Agency is a full service marketing agency with offices in Boston, LA, Seattle, Austin and New York. At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 100 + team of intellectually curious individuals who are eager to solve your business challenges.
We’re proud to work with amazing clients including industry leaders like Maybelline New York, Princess Cruises, Hasbro and Ansell Healthcare. Learn more at http://ampagency.com/.