Reposted from Ansell
Designed to encourage people to build intimacy with their partners without the stereotypes
ISELIN, NJ – Ansell, a global leader in protection solutions and the makers of SKYN® Condoms (“SKYN”), alongside Sid Lee Paris, is proud to debut “Places of Intimacy,” which is the latest advertising campaign designed to challenge and make the most out of the freedom to love. Launching globally across digital, social, and out-of-home platforms, the “Places of Intimacy” campaign will activate in the United States, Brazil, France, Poland, Italy and Australia.
“Places of Intimacy” looks to aesthetically advocate the sensual universe that the brand promises. ”We weren’t looking to show exaggerated nudity, but rather to play with material, skin, and sensation to enhance the product benefits,” explains Sylvain Thirache, ECD at Sid Lee Paris.
The campaign focuses on different moments of intimacy, based around an insight that intimate memories are intrinsically tied to the places in which they are formed. By building a guide of the most intimate spots around the world created by chosen couples, this campaign offers a unique perspective to a market which communicates largely around safety and functionality.
“It’s through owning this space and creating meaningful conversations within it that we hope to make SKYN® not just a condom choice, but a larger lifestyle choice,” says Jeyan Heper, President and General Manager Sexual Wellness Global Business Unit at Ansell.
The brand speaks to a target audience called ”Serial Monogamists’,” who are millennials that seek intimacy as a means of forming a deeper human connection. Through the “Places of Intimacy” campaign, the important message being portrayed is that love is available for anyone regardless of stereotypes, and everywhere leaving the viewers to question why there was ever a search for love.
“SKYN’s Intimacy Guide” Promotion
To coincide with SKYN’s “Places of Intimacy” campaign, the brand is also launching a global promotion that will allow consumers to try SKYN in a completely new way – by sending winners on a romantic eleven-night vacation designed to discover and enhance intimacy. Through August 31, 2017, SKYN will recruit couples from around the world via an innovative platform on www.skyn.com.
To enter the promotion, couples will be asked to complete an online intimacy assessment, with those receiving a compatibility score of 60% or above qualifying to become finalists. Fifteen finalists from each participating country will then move on to an interview phase of the promotion, where two couples from each country will be awarded with a grand prize trip. Winning couples will then act as travelling critics, asked to share their insights and reviews as a contributor to “SKYN’s Intimacy Guide,” which will highlight 50 incredible and exclusive locations around the world to experience intimacy.
Separate promotions to be run in different countries/regions, each subject to locally applicable law, with specific rules varying by country. For further details, click here: http://intimacy-match.skyn.com/assets/7ddd7e6cadc897b8c092fe02b63de9ae.pdf
For more information on the SKYN® brand and the advertising campaign, please visit www.skyn.com.
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well-being. With operations in North America, Latin America/Caribbean, EMEA and Asia, Ansell employs nearly 15,000 people worldwide and holds leading positions in the personal protective equipment and medical gloves market, as well as in the sexual health and well-being category worldwide. Ansell operates in four main business segments: Medical, Industrial, Single Use and Sexual Wellness. Information on Ansell and its products can be found at www.ansell.com.
Information on Ansell and its products can be found at www.ansell.com. #AnsellProtects
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