Reposted from OkCupid
OkCupid & Planned Parenthood Federation of America announced today that the dating app is introducing a Planned Parenthood Badge that enables singles to find—and connect with—other members who support the non-profit. The badge will read “#IStandWithPP” and will be prominently displayed on the profile of every OkCupid member who has publicly responded “no” to the question “Should the government defund Planned Parenthood?”
OkCupid is famous for iconic questions that members must answer during signup. Responses to these questions, like the one on Planned Parenthood, inform OkCupid’s high-tech algorithm so it can connect daters with people they’ll really click with. But throughout the partnership, the Planned Parenthood Badge will make it even easier for supporters to start a conversation: not only will the badge highlight their support, but the app will promote daters with the badge to others who also have it, so they can connect over what’s particularly important to them.
“OkCupid’s partnership with Planned Parenthood is really exciting because it enables us to help people connect on the issues that matter to them. In this current climate, this matters more than ever when it comes to finding ‘your person,’“ said Melissa Hobley, CMO, OkCupid. “We know that Planned Parenthood is driving conversations, support and education that millions care about. When we looked at the data, we saw that our community on OkCupid was talking about Planned Parenthood…so we decided to make it easy to find the folks who cared about the same thing.”
“Knowing your prospective date supports equal rights, access to reproductive health care and the best, evidence-based sex education is undeniably sexy, and OkCupid’s new Planned Parenthood badge will let users see that immediately,” said Dawn Laguens, Executive Vice President, Planned Parenthood Federation of America. “At Planned Parenthood, we are continually looking for innovative approaches to get people the information and care they need to lead healthy lives and achieve their goals – whether that’s on their phones or in a health center.”
OkCupid knows you’re more substance than just selfie, and connects you with people as individual as you are. One of the most recognized dating websites and apps in the world, OkCupid uses a high-tech algorithm to connect people based on the deeper things, like beliefs and interests. Over 57,000,000 daters have used OkCupid since it was founded by in 2004, and today logins span 113 countries around the world. Acquired by Match Group (MTCH, NASDAQ) in 2011, the company is headquartered in New York City. For more information, visit www.okcupid.com or @okcupid on FaceBook, Twitter and Instagram.
About Planned Parenthood
Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. With more than 600 health centers across the country, Planned Parenthood affiliates serve all patients with care and compassion, with respect and without judgment. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable health information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.