Reposted from Doc Johnson
‘Pop Up Pleasure Machine’ Brings Good Vibes Only
Prepare to see the world’s most eye-popping vending machine as Doc Johnson launches its temporary, traveling installation this evening on Friday, October 6th.
Doc Johnson has transformed a traditional vending machine into a technicolor touring pop-up, which will feature a curated selection of high-design Doc Johnson products (including the TRYST™ multi-erogenous Silicone Massager, the BUZZ™ Liquid Vibrator, and the multi-colored American POP! Mode plug), as well as select Doc Johnson swag.
The ‘Pop Up Pleasure Machine’ will travel to various locations across the USA for a few days at a time, and will tour the country throughout the next few months and into early 2018.
The machine’s first stop will be Downtown Los Angeles, on Friday October 6th, for Whitney Bell’s press-magnet exhibition, ‘I Didn’t Ask for This: A Lifetime of Dick Pics’, which recently caused a stir in San Francisco and is now making its way to Los Angeles.
The machine will make its second appearance the next day on Saturday October 6th at Boomtown Brewery in DTLA for a party at the Disco Dining Club— an underground, bi-monthly supper club which draws in tastemakers like Dita Von Teese and has been heralded in the press as “Los Angeles’ Most Decadent Dinner Party”.
For the remainder of the Pop Up Pleasure Machine’s multi-city tour, Doc Johnson will announce the ongoing vending machine’s locations via press releases and on its social media platforms, including Facebook, Instagram, and Twitter.
“Our new campaign, the ‘Pop Up Pleasure Machine’, aims to expand our reach, and drive awareness of the Doc Johnson brand amongst a millennial audience in particular,” said Doc Johnson Marketing Executive Erica Braverman. “We’re finding that people, and millennial men and women especially, want to break the ‘sex toy taboo’ with us; and they also want to engage with brands in an authentic, experiential way.”
“The point of this project is really not about the sale of individual products, but is more so a unique and interesting way to connect with a new audience— while also sparking conversation and generating excitement for pleasure products in general,” said Doc Johnson COO/CCO Chad Braverman. “I think that this pop-up concept is right on brand for us, and something that people will love getting involved in.
Scott Watkins, Doc Johnson VP of Sales and Marketing, said: “While customers can already see our products in retail stores across the country, we wanted to provide another way to create top-of-mind awareness for people who wouldn’t have otherwise thought of sex toys as a holiday gift. Our retail and distributor partners should prepare for an influx of demand for Doc Johnson products in general—with a particular focus on TRYST, BUZZ™, and our American POP! collection.”
For more information and tickets to Whitney Bell’s ‘I Didn’t Ask for This: A Lifetime of Dick Picks’ exhibition, click here.
For more information and tickets to Disco Dining Club’s ‘Playground Edition’ pop-up event, click here.
For sales inquiries, contact your representative or email email@example.com. Press inquiries should be directed to firstname.lastname@example.org. Additional marketing materials can be found at our online resource center, B2BDocJohnson.com.
About DOC JOHNSON®:
The iconic American pleasure products brand established in 1976.
Doc Johnson has developed and released some of the most groundbreaking products on the market, including the Rabbit and the Pocket Rocket— and the company continues to raise the bar with award-winning innovations like the TRYST™ Multi Erogenous Silicone Massager and the OptiMALE™ Rechargeable Vibrating C-Ring. Today, not only does Doc Johnson manufacture over 75% of their products in America, but they also produce many of the highest-quality, most well-designed products on the market. While other companies continue to take their production overseas, Doc Johnson has only dug its roots deeper as an American manufacturer in California, and an innovative leader in the pleasure products industry. For more information, visit www.docjohnson.com.